Showing posts with label Niche. Show all posts
Showing posts with label Niche. Show all posts

Wednesday, September 14, 2011

How To Promote A Niche Web Store

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I was reviewing the comments in our blog and one reader asked for advice on how to advertise and get traffic to his niche web store.

You can take a look at his website here or this screenshot to see how it looks like when this article was drafted.

As I have always been saying, getting traffic is easy. The hardest thing is converting the traffic.

The key to traffic conversion is the sales funneling process, i.e. how to capture the immediate interest of your visitors and get them to take action (usually by means of opt-in or adding you as their preferred site) before leaving your site.

Once the sales funneling process is ready, the rest is just going through the process of getting traffic.

I talk about sales funneling process right at the start of this discussion because it is exactly what is lacking in this website.

Let’s go back to the website. The homepage is a catalog page listing the featured products for sale. Such homepage will only appeal to one type of traffic, i.e. people who are currently in need of a SPECIFIC niche product THAT happens to be listed in that catalog. My question is, what is the chance of you finding such a person?

Assuming you advertise such a website, chances are most of the traffic will just come and go, including those who may have a need for your product in the future.

By now, you may ask, “So, what is a good sales funneling process for such a site?”

There’s more than one way to skin a cat. For example, I may offer a huge MRR bundle that people can download free if they opt-in. Whoever come to my homepage will be presented with the offer, either on the homepage, above the fold, or as a popup. I may also have a series of autoresponder attempting to convert them into sales.

Also, instead of selling the product at a premium price of $29 - $59 for just one product, I may just sell most of the products at unbelievably low price of $0.99 - $3.90, emphasizing that those are limited-time offers. I may also have a “BUY ALL” offer at $49 - $97 for those with higher budget.

I sell at such a low price because I want potential buyers to remember my website. I want them to know that should they need a particular MRR product, my site is a cheap resource that they should check out. In my homepage, I’ll urge visitors to bookmark my site for future reference because it is THE WEBSITE they should check out should they need an MRR product.

Let’s sum up what I’ve suggested. First, I have an opt-in offer to convert the traffic into my list that I can follow-up with. Next I have a unique selling preposition for my website, i.e. a complete low-cost resource for MRR products, and that, hopefully, can capture their attention immediately and hence bookmark my site. I even have many time-limited offers to urge visitors to buy immediately as well as a big ticket item to cater to those with more budget.

My homepage will be designed to convey 2 ideas: 1) there is a huge free-of-charge MRR bundle that visitors can download, and 2) the site is the ultimate resource for MRR products at low cost.

These two ideas will also form the basis of all my advertising campaigns. So my ads will either be about downloading a massive collection of MRR free, or hundreds of MRR at just $0.99!!

Once the system is in place, there is really no lack of places to promote the site. Traffic exchanges, paid to read networks, safelists, ezine advertising, PPC ads, SEO etc. Where your prospects may be found, just find your way to reach it - THAT is what advertising is all about!

Tuesday, September 6, 2011

How to Find a Profitable Niche

3 months before you see any earnings from your account. And another thing, there is no assurance that you will succeed, some niche sites will make you money but others might fail which will be discussed later why. I believe you can put up the effort and I also believe you have the confidence to do it. Just take it one at a time, Make that first step and put up your own niche website.

After writing down several keywords, follow this link Google Keywords Tool. This site is used by advertisers using AdWords. Now AdWords is the counterpart of AdSense, so whatever is happening with AdWords, definitely it has a direct affect to AdSense. This keyword tool will help you analyze how many times a number of keywords are being searched in the Internet. You will also find the CPC Cost per Click of each ad for the keywords used. This will help us to know if the keywords we would like to work on is profitable or not.



Do You Need to Outsource Articles for Your Niche Sites

) then search it in Google. If no exact match has been found, it only means that this article has not been posted or has not yet been indexed. Take note, no software can detect duplicate content real time.

If the article passes through this test then the next thing you have to do is to read them and do some research along the way. Once you are satisfied, add more content by expanding further on what was written; if you ordered 400

Why Most Quality Niche Sites Were Not Affected by the Latest Google Farmer Update in My Opinion

I really have no idea what does it mean per se. No one can really define what high-quality site in the eyes of Google, but it gave us an idea or short description about these sites as quoted after this paragraph. But in my opinion, I consider these quality sites providing high quality contents, posts or articles and which are update regularly that addresses the query of Internet users.

Below is what Google has to say about high quality sites:

At the same time, it will provide better rankings for high-quality sites

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