If the idea of making money from crafts appeals to you, then candle making might be just what you are looking for. The great thing about this business is that you can start as large or as small as you like, and there is very little investment to think about.
It’s also a business that you can mold (no pun intended) to your own character, since there are plenty of ideas, designs and ways that you could make your own candles to sell on to other people.
There are also a number of ways that you can sell them, meaning that it’s a very versatile business that can be extremely rewarding too.
When you get right down to it, there aren’t a lot of items that you need to have to be able to start a candle making business. Wax and wicks are obviously essential, and once you’ve melted the wax you’ll need to be able to form it into candles.
This means you’ll need molds as well, and it will obviously help to have a good selection of these, but you can start with just a few and build up from there. You can obviously buy different colored wax and make different candles in the same molds, so bear this in mind especially in the early days.
It’s good to have a specific theme in mind when you are thinking about starting your business, rather than trying to appeal to everyone and failing in all areas. A good theme will help you to stand out from your competition and will draw in more customers as a result. It will also give you better ideas on where to advertise and promote your services, given the fact that you will need to identify your audience and then go and find them.
Once you know what kind of candles you are going to make, you need to think about making yourself known to people. A website is always a good choice, and you should choose a domain name that will identify the kind of candles you sell, as this will get you some easy traffic from the search engines. Think about starting a blog as well, as this will get you some more traffic and you can funnel people across to your website at the same time. Make sure you use keywords that will attract the right kind of people.
You should also look into local craft fairs and similar venues, as you can get a stall at one of these and sell directly to the public. It is well worth getting some business cards or leaflets printed up for these occasions as you will make sales after the event as well as during it.
As you start to sell some of your candles pay close attention to which ones are selling particularly well, and think about expanding your designs in this area. You should also make an effort to reinvest some of your profits into more molds and supplies to expand your business, as this will make it easier to develop your sales into the future.
There are also courses which reveal ways to make candles so if you feel like you need some instruction to begin with then invest in a course to help you out.
So if you are itching to start molding, then why not start thinking about what market you’d like to appeal to right now? Be sure to leave your comments below before you do though!
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